India go big.
Flipping a design adage to speak India's creative language.
India Go Big! — Curated abundance, made for students.
Most design rulebooks would call India's visual culture too much. Its creators call it home. So we set out to build a campaign that embraced all that abundance and felt just as rich, and just as theirs.
The concept flips a design commandment on its head:
A concept that flips the rule: less is more, but more is better. And it works.
Bold color, endless pattern and layer upon layer of detail, all in perfect harmony.
One visual world, ready to fill any medium it lands on.
Got an idea that wants to go big? Let us add the plus.
